YouTube analytics basics

Y'all can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.Note: Some information, such as geography, traffic sources, or gender, may be limited. Acquire more than nigh limited data in YouTube Analytics.

Analytics in YouTube Studio

Get to YouTube analytics

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.

You can as well view various reports at the video level:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Point to your video and select Analytics .

Notation: You can click Meet More than or ADVANCED MODE to view an expanded analytics report to get specific data, compare operation, and export information.

Within YouTube analytics, you lot'll see different tabs that assist yous understand your information.Note: Some reports may non be available on mobile devices.

Overview

The Overview tab shows you a summary of how your aqueduct and videos are performing. The key metrics card shows your views, lookout man fourth dimension, subscribers, and estimated revenue (If you're in the YouTube Partner Program).Note: You may encounter personalized overview reports that show comparisons to your typical performance. These insights will explain why your views may be college or lower than usual.

In this tab yous'll also encounter reports for:

  • Typical functioning: At the channel level, it's a comparing of your channel's typical performance. At the video level, it'southward a comparison of your video's typical performance.
  • Your top content in this period: Your content ranked past views over the last 28 days.
  • Realtime: Your performance over the concluding 48 hours or 60 minutes.
  • Stories: Your performance over the last 7 days from your latest Stories.

*At the video level, yous'll encounter primal moments for audience retention and your Realtime report.

Content (channel level)

The Content tab gives yous a summary of how your audience finds your content, what your audience is watching, and how they interact with your content. You can view the following reach and date reports within the All, Videos, Shorts, Live, and Posts tabs:

  • Views: The number of legitimate views on your content for videos, Shorts, and live streams.
  • Impressions and how they led to spotter fourth dimension: The number of times a thumbnail was shown to viewers on YouTube (impressions), how oftentimes those thumbnails resulted in a view (click-through rate), and how those views ultimately led to watch time.
  • How viewers found your content/videos/Shorts/alive streams: How your viewers institute your content within scan features, Shorts feed, suggested videos, YouTube search, external, channel pages, direct or unknown and others.
  • Central metrics card: A visual overview of your views, boilerplate view duration, impressions,  impressions click-through rate, subscribers, likes, and shares.
  • Central moments for audience retentiveness: How well different moments of your video held viewers' attention. You tin also use typical retention to compare your 10 latest videos of similar length.
  • Acme videos/Shorts/posts: Your most pop videos, Shorts, and posts.
  • Remixed: Your remix views, full remixes, and top remixed content.
  • Postal service impressions: The number of times your post was shown to viewers.

Reach (video level)

The Reach tab gives you a summary of how your audience is discovering your channel. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers.

In this tab you'll also meet reports for:

  • Traffic source types: How viewers constitute your content.
  • External: Traffic from websites and apps that embed or link to videos from your channel.
  • Suggested videos: Traffic from suggestions that appear next to or afterwards other videos and from links in video descriptions.These videos could exist your ain videos or someone else's.
  • Playlists: Traffic from the near-watched playlists that include your videos.
  • Impressions and how they led to watch time: how many times your video's thumbnails were shown to viewers on YouTube (Impressions), how frequently those thumbnails resulted in a view (Click-through charge per unit), and how those views ultimately led to lookout time.
  • Bell notifications sent: The number of bell notifications sent to subscribers who get notifications from your channel.
  • YouTube search: Traffic from search terms that brought viewers to your content.

Engagement (video level)

The Engagement tab gives you a summary of how long your audience is watching your videos. The central metrics card shows your lookout man fourth dimension and average view elapsing.

In this tab you lot'll also see reports for:

  • Audience retention:  How well unlike moments of your video held viewers' attending. Y'all can likewise use typical retention to compare your x latest videos of similar length.
  • Likes (vs. dislikes): How viewers feel nearly your video.
  • Stop screen element click charge per unit: How often your viewers clicked on an end screen element later on seeing it.
  • Top tagged products: Products yous tagged in your video that received the highest engagement.

Audition

The Audience tab gives you a summary of the sort of viewers watching your videos. The key metrics card shows your returning & new viewers, unique viewers, subscribers, and total members.

In this tab you lot'll also encounter reports for:

  • Videos growing your audience: Your audition's online activeness across your aqueduct. Data is based on your new viewers beyond all devices in the concluding 90 days.
  • When your viewers are on YouTube: Your audience'southward online activity beyond your channel and all of YouTube. Information is based on your viewers across all devices in the concluding 28 days.
  • Subscriber bell notifications: How many of your subscribers become all notifications from your channel. The tab also shows and how many can actually get those notifications, based on their YouTube and device settings.
  • Watch time from subscribers: Your audience's lookout man fourth dimension divided between non-subscribers and subscribers.
  • Age and gender: Your audience by historic period and gender. Data is based on signed in viewers across all devices.
  • Other channels your audition watches: Your audition'due south online activeness beyond other channels on YouTube. Data is based on your viewers across all devices in the terminal 28 days.
  • Other videos your audition watched: Your audience'due south online activity outside of your channel. Data is based on your viewers beyond all devices in the last 7 days.
  • Elevation geographies: Your audience by geography. Data is based on IP address.
  • Top subtitle/CC languages: Your audience by subtitled language. Data is based on utilize of subtitles/CC.

*At the video level, yous'll see reports for sentinel time from subscribers, top geographies, meridian subtitle/CC languages, and age and gender.

Revenue

If yous're in the YouTube Partner Program, the Revenue tab helps you lot track your earnings on YouTube. The key metrics card shows your estimated revenue, RPM, and playback-based CPM.

In this tab you'll also run into reports for:

  • Monthly estimated revenue: How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, acquirement is estimated and subject field to modify.
  • Revenue sources: How you're making coin with YouTube.
  • Transaction revenue: Estimated net revenue from transactions, such as paid content and Super Chat. The estimate includes deducted partner charged refunds for the selected date range and area.
  • Top-earning videos: Videos with the highest estimated acquirement for the time menstruum.
  • Ad types: The format of the ad and its buying platform. This breakdown is just available for YouTube ad revenue and impression-based metrics.

*At the video level, you'll see reports for revenue sources, transaction revenue, and ad types.

Inquiry (channel level)

The Enquiry tab gives you a summary of what your audience and viewers beyond YouTube are searching for.

In this tab you'll also run into reports for:

  • Searches across YouTube: The top search topics yous explored and volume made by your audience and viewers across YouTube over the final 28 days.
  • Your viewer'southward searches: The search terms and volume your audience and viewers of similar channels are searching on YouTube over the last 28 days.

Was this helpful?

How tin we improve it?